Prinjal operates under Gurukrupa Group, founded in 1992 by Mr. Sanjay Dharani, Priyank’s father. He was a man with the vision who started everything from scratch and created his mighty empire.
The Gurukrupa Group, based out of Palanpur district in Gujarat have businesses in textiles, real estate and jewellery.
Mr. Priyank now envisions to build this business from strength to strength and make it one of the most sought after and trusted e-commerce Jewellery brand.
Our Vision is to create the most pious and breathtaking jewellery for the masses. Our most remarkable launch is our Rudraksh Mala (necklace) and Bracelet made in silver. Our vision is to allow Shiva devotees to showcase their devotion with both divinity and panache. We aim to bring both spirituality and modern jewellery-making approach together.
Our entrenched knowledge of Indian culture and heritage with voguish approach to cater our new-aged audience is our greatest strength. With expertise in spiritual transmutation, we believe in bringing the best to our customers.
Our mission is to demolish the myth of saving your best jewellery for special occasions and embrace spirituality with style. Every day is special when you're wearing stunning daily wear jewellery! No matter what your style is, From delicate necklaces and dainty rings to bold bracelets and statement earrings, we have a piece of jewellery for everyone.
We stand by the fact that, Whether it’s a simple necklace or an elaborate tiara, there’s something truly special about jewellery that has been crafted by hand. It’s not just the result of skilled labour, but a reflection of the passion and dedication of the craftsman.
When you wear handmade jewellery, you can feel the history and tradition behind it. Each piece is unique, and made with care. You can see the evidence of the craftsman’s skill in every detail.
We at Prinjal combine the best jeweller’s traditional techniques with modern designs to create stunning pieces. We believe, it’s a beautiful way to add a personal touch to your style.